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Greg Roman

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Toughworld

Art Direction and web design for The Panasonic Fearless campaign was supported with content rich overlays and standard flash units.  The campaign ran for 8 weeks and generated nearly 3,000 highly qualified leads. The program delivered 162% increase over forecast in unique visitors, a 191% increase over forecast in clicks, an 89% increase over forecast in click thru rates, a 2200% increase in sweepstakes entries over forecast, and a 174% increase over forecast in leads generated. 

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